French entrepreneur Marcel BICh started a writing revolution in 1950 with the smooth smudge-free BIC Cristal Original ballpoint pen. His invention offered an unbeatable trio: a point, a perfectly spherical ball, and high-quality ink manufactured in the BIC plants. The company has since upheld its flawless quality standards by constantly optimising the BIC Cristal pen with its instantly recognisable clear barrel. Over the years, the pen has gradually been made lighter and the proprietary ink is constantly being perfected for writing with an ever-gentler touch. This pen now lasts twice as long as most commonly known ballpoint pens, so this box of 50 blue ballpoint pens will keep you going for a while! Because only BIC is as good as BIC.